In association with NGO Goonj Foundation, HyperCity is running Toy-Joy Festival for under-privileged children at its stores in Mumbai, Vashi, Jaipur and Hyderabad.
Through schools and school children across these cities HyperCity is helping to donate toys to the less fortunate children, with an incentive of an assured 5-per cent discount on new purchase of toys to all better off children who donate one their own old toys.
HyperCity Discovery Club members are being offered an additional 5 per cent discount.
According to Rajiv Nair, business head, general merchandise, HyperCity Retail, "Many children in India face a deprived childhood so we have teamed up with like minded brands like Funskool to support Goonj Foundation by way of the HyperCity Toy-Joy Festival. This festival is also an initiative to encourage children to discover the joys of giving and donate their toys. The response overall has been very encouraging."
Through this initiative, HyperCity is approaching children in over 40 premium schools across Mumbai, Vashi, Jaipur and Hyderabad. Children can contribute by bringing toys to their schools or to a HyperCity store. Fun Zones for children have been specially created for children where they can participate in games and many fun demo activities. Shoppers coming to HyperCITY stores are also invited to donate their children's toys.
The Toy-Joy Festival will run till 27 December.