UK’s iconic breakfast cereal Sugar Puffs to be renamed Honey Monster

17 Oct 2014

1

Children's iconic breakfast cereal Sugar Puffs is changing its name to Honey Monster Puffs after 60 years as one of Britain's best-loved breakfast cereal brands, as maker Halo foods looks to address consumer concerns about sugar and revive sales.

Halo has slashed sugar content and increased honey by 20 per cent,in the rebranded cereal.

The revamp would see the Sugar Puffs brand consigned to history as it is axed from packs at the end of the month.

From November new-look packaging would start to appear on supermarket shelves, which would include the traffic light labelling system of amber, green and red to show fat, sugar and salt content.

While sugar would continue to be red, the level would come down from 9.3g per 30g portion to 8.6g - less than Kellogg's kiddies' favourites Coco Pops and Frosties that had 11g of sugar per serving, The Grocer reported.

Business History Videos

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more