Now Gap's decision to reinstate old logo invites attack news
18 October 2010

They point out that re-branding always takes time for consumers to accept, especially an iconic brand such as Gap which has used the same logo for over 20 years.

According to them it portrays Gap as being weak. instaed the hapless retailer should have stuck to its guns with the new logo, while others say that in showing its customers that it had listened to them, the company  showed the company in a positive light.

Meanwhile, Gap has made its position clear in a press release:  "We've learned a lot in this process. And we are clear that we did not go about this in the right way. We recognise that we missed the opportunity to engage with the online community. This wasn't the right project at the right time for crowd sourcing.

"There may be a time to evolve our logo, but if and when that time comes, we'll handle it in a different way.''

Some analysts say the incident reflects the growing clout of consumers and of course social media and has lessons for other brands.

There are also voices suggesting this could have been a clever PR stunt by Gap, to generate the media attention that Gap may have wanted and sales may reflect this.





 search domain-b
  go
Legal Policy | Copyright © 1999-2010 The Information Company Private Limited. All rights reserved.  
Now Gap's decision to reinstate old logo invites attack