Kerala Tourism empanells seven agencies for ad campaign

30 Jun 2010

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Kerela Tourism has empanelled seven advertising agencies to handle its media and creative campaigns, following a multi-agency pitch, which saw 25 agencies participating.

The agencies roped include Stark Communications, Mudra, Crayons Advertising, a GroupM agency and three local agencies - Hues, Modern and AD India.

The 360-degree campaign will use print, TV, radio as also out of home (OOH) and `below the line' (BTL) advertising services to promote tourism in the state. The enrolled agencies will handle different spheres of the campaign.

Mudra will look after Kerela Tourism's branding and advertising needs in the local arena while Crayons Advertising will handle the B2B duties at domestic level.

Stark communications will look after advertising and branding, international B2B meets, international trade fairs, national PR and website design.

GroupM will handle new media and Hues will take care of trade fairs at the domestic level.

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