Budweiser renews Manchester United sponsorship

Anheuser-Busch has renewed its flagship brand Budweiser's sponsorship of the UK-based football team Manchester United for the 2009-10 season for undisclosed terms. Budweiser has been sponsoring the club since 2002. 

The brand has been the ''official beer'' sponsor of the FIFA World Cup since 1986 and will continue its support in 2010 and 2014.  Budweiser says it will continue to support the growing popularity of football in India.

Budweiser's presence at Old Trafford, the Theatre of Dreams, includes exclusive pouring rights at concessions and digital on-field signage displayed in both English and Mandarin, which is seen by Manchester United's massive Chinese fan base. 

''Manchester United represents the pinnacle of football and the club's popularity, like Budweiser, spans the globe,'' said Tony Ponturo, vice president, global media and sports marketing, Anheuser-Busch, Inc. 

''Manchester United and Budweiser are a perfect match, both having strong, storied heritages and a commitment to being the best.  As Budweiser continues to expand internationally, our connection with Manchester United helps create awareness and excitement for the brand around the world,'' Ponturo added.

Local activation of the partnership helps reach adult consumers far beyond the 76,000 people who pack Old Trafford for every match. The sponsorship grants Budweiser rights to use the Manchester United marks and player images in advertising, point-of-sale materials and packaging in key markets throughout Europe, Asia, Africa, North America and South America.