PerceptKnorigin online agency for Surf & Fish's real estate portal

08 September 2008

Bangalore: Philadelphia headquartered Surf & Fish Internet solutions has appointed PerceptKnorigin, the digital arm of Percept Holdings, as its online agency to promote its website that focuses on the real estate domain, nobrokerage.in.

The website connects property owners, buyers and tenants directly, eliminating payment of brokerage in real estate services.

The site's service model is the exact opposite of the prevalant norms of India's fragmented and unorganised real estate broking business. In its prevailant form, the propery broking business allows an 'agent' to charge a brokerage or commission of two per cent of the transaction value in case of a sale of real estate, or one month of rent as commission from tenants. Percentages and payment terms vary on account of the market being largely unorganised.

Instead, the site allows users to post and to subscribe to it for a nominal fee of Rs10 per day. A pure-play customer portal, the website does not encourage brokers to post and subscribe.

Campaign Theme
"Direct-Connect" will be theme of the campaign and online search, display and e-virals would be the key channels for its promotion strategy.

The target group for the campaigns is made up of the of internet savvy users, non - resident Indians (NRIs), people living in Indian metros and upcoming two tier cities.