Haier launches new airconditioning and refrigeration products

08 March 2008

New Delhi: Haier, the consumer electronics and home appliances brand has announced the launch of energy efficient 2008 range of air conditioners and refrigerators in the Indian market.

In 2008, Haier plans to reinforce product offerings across categories and consolidate their position as pioneers in path breaking technology, innovation combined with great emphasis on customer care and requirements.

The entire new range is available in retail outlets selling Haier products as well as in the company's exclusive Planet Haier showrooms across the country from today onwards.

Haier India is 100 per cent subsidiary of Haier Group, which started its commercial operations in January 2004 from north India. In India, the company's product range includes refrigerators, air conditioners, washing machines, Colour Televisions including LCD and Plasma, microwave ovens, clothes dryers, dishwashers, DVD players and home theatre systems.

Planet Haier, the company's exclusive showroom showcases Haier's entire range of home appliances available in the Indian market. The company today has 23 such showrooms across the country and plans to reach a figure of 25 showrooms in the coming few months.

Speaking at the launch of the new range, Pranay Dhabhai, whole time director and COO of Haier Appliances (India) said, ''Haier has always aimed at showing its commitment to inspire customers with the latest products. Our introduction of frost free refrigerator with bottom freezer (BMR) is a clear demonstration of our commitment towards providing products keeping user convenience in mind. We are now set to enhance our range of cooling products, comprising of air conditioners and refrigerators with one of a kind features. Refrigerators will be manufactured at our Pune facility. These initiatives are aimed at further reinforcing Haier's corporate philosophy of Inspired Living and positioning Haier as a market-driven, consumer focused company manufacturing India-centric products. Product innovation, pioneering technology and continued focus on R&D continue to be a driving force area for Haier and that is the reason that our products continue to be highly differentiated, both in terms of their features and functionality''.