 "Every global organisation is challenged to manage increased complexity," says Indra Nooyi, president and chief financial officer, PepsiCo, Inc.
Nooyi should know about challenges as she leads Pepsi from the front… from clawing for market share to facing hostile NGO-led media attacks on cola companies in profitable third world markets.
"Ranadivé's vision for embracing readers assets serves as a guide for proactively managing threats and opportunities," she says describing the book. In his foreword to the book, Nandan Nilekani, CEO, Infosys Technologies, thinks it "shows the path to the next wave of corporate growth." And goes on to predict, "The Power to Predict will enable new dimensions to businesses in the future." Evidently, the next step in achieving breakthrough business success is "predictive business". The Power to Predict branches off from overexposed Silicon Valley high-tech names to show the impact of predictive business on mainstream companies from Procter & Gamble to Harrah's, Gallo, and others. Staggering in its implications, this transformative book reveals how entities can break new ground - and gain fresh competitive advantage - in the ongoing quest to: - Anticipate customers' needs
- Create wholly new opportunities
- Predict and sidestep unwelcome "surprises"
In The Power to Predict, real-time business pioneer Vivek Ranadivé, founder-chairman, and CEO of TIBCO Software Inc, breaks the of silence to bring readers news from the frontlines of the "predictive business", and, more importantly, how to prepare a company for the shape of things to come. Ranadivé who folds forth on real-time computing on CNBC and is cited in The Economist, Fast Company, and Red Herring, fills readers in on how Harrah's, Pirelli, E&J Gallo, and other leading-edge firms are making the transition from an event-driven real-time business model to a predictive one, which will help readers cultivate new levels of customer loyalty. So what do high-powered corporate executives who have read the book think about it? Here is a random sample of opinions: "In the future, every company must be able to recognise what is coming early enough to take evasive action or steer toward an emerging opportunity," says Frederick W Smith, chairman & CEO, FedEx, who, too has read the book. Smith also says, "The Power to Predict challenges managers to think about the use of technology and information to augment historical analysis and business intelligence to produce better results." R Gopalakrishnan, executive director, Tata Sons, says executives who employ the predictive business principles espoused in the book, "will think differently about how their companies operate, how they serve their customers and even how they compete."
"As technological innovation, real-time information and globalisation act on all organisations to reduce competitive advantages, how do readers continue to differentiate readersrself? The Power to Predict shows how leading business thinkers have successfully challenged and transformed their organizations," says Thomas H. Glocer, CEO, Reuters Group PLC. With such high ratings from business leaders, it is not difficult to predict that the book will end up on the bookshelves of every manager.
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