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Retail Troubles

posted by Vivek Sharma

09 Sep 2008, 22:03, | permalink | comments

labels: companies, branding/marketing

Just a year back, retail was the most happening sector. Big, small, flashy, sober – stores mushroomed in all shapes and sizes. After covering the big cities, the retailers spread out to new frontiers ...

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BPCL: Out of the frying pan, into the fire?

posted by Vivek Sharma

19 Jul 2008, 15:45, | permalink | comments

labels: public sector, energy/oil, branding/marketing

Suppose you are managing a business. The times are good for the industry as product prices are at record highs. Your domestic and global competitors are raking in so much profits that politicians are ...

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Pushing premium branded petrol

posted by Vivek Sharma

21 May 2008, 16:29, | permalink | comments

labels: public sector, government, energy/oil, branding/marketing

I first saw it in Bangalore, a couple of weeks back. Some of the HPCL outlets had adorned the regular petrol dispensers with shabbily written ‘No Stock’ boards, while the premium branded petrol was re...

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The mobile phone sales slowdown

posted by Vivek Sharma

19 Apr 2008, 21:14, | permalink | comments (1)

labels: companies, telecom, branding/marketing, economy, economic behaviour

I was a bit startled a few months back when I read somewhere that Infosys CEO Kris Gopalakrishnan changes his mobile phone almost every week. That magazine article also mentioned that he shares this h...

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Death of a brand

posted by Vivek Sharma

01 Apr 2008, 16:23, | permalink | comments

labels: companies, branding/marketing, aviation/aerospace

Brands can mean different things to different people. But successful brands escape this tentative existence with well-defined identities. In fact, the reverse is true. It is the unambiguous charact...

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