blogs > aviation/aerospace
Posts labelled "aviation/aerospace"
 
Big planemaker – available for free!
posted by Vivek Sharma
27 May 2008, 08:37, | permalink | comments
labels: companiesaviation/aerospace
Imagine this. A very high profile industry, worth over $60 billion a year, and a virtual duopoly. New orders and product deliveries are at a record high. Most customers are not at the best of health, ...

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Making hay while your customers suffer
posted by Vivek Sharma
29 Apr 2008, 21:49, | permalink | comments
labels: companiescorporate restructuringaviation/aerospacemergers/acquisitions

Bottom lines of airline companies the world over have been bleeding for the last many quarters. Just as world economic growth is slowing down and may lead to some decline in business travel, fuel p...

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Windfall opportunities for airlines
posted by Vivek Sharma
15 Apr 2008, 17:43, | permalink | comments
labels: companiesaviation/aerospace
These are not quite the best of times for airlines, anywhere in the world. Except for the few well established carriers with an army of extremely loyal customers, most other airline companies are blee...

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Learn from the Brazilians
posted by Vivek Sharma
10 Apr 2008, 20:24, | permalink | comments
labels: public sectordefenceaviation/aerospace

If you have been to Bangalore recently, you must have seen hoardings put up by Hindustan Aeronautics Limited (HAL) proclaiming its proud status as a Navratna company. The premier aerospace manufact...

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Death of a brand
posted by Vivek Sharma
01 Apr 2008, 16:23, | permalink | comments
labels: companiesbranding/marketingaviation/aerospace

Brands can mean different things to different people. But successful brands escape this tentative existence with well-defined identities. In fact, the reverse is true. It is the unambiguous charact...

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