HM Mitsubishi to launch new models in India

12 August 2005

HM Mitsubishi is putting more wheels on the Indian roads, across categories. Mohini Bhatnagar reports.

New Delhi: Mitsubishi Motors of Japan, in partnership with Hindustan Motors, is planning to launch a number of models in India over the next few months.

The models likely to hit Indian roads are the C++ segment Lancer Cedia, the sports utility vehicle (SUV) Montero, the mini SUV, Mitsubishi Outlander, and the crossover vehicle the Mitsubishi Grandis.

According to the company the models will initially be brought in as completely built units (CBUs) while the Cedia might be assembled at the company''s plant in Chennai.

At present HM Mitsubishi offers only two cars in India — the ''C'' segment Lancer, a sedan, and the high-end Pajero, a sports utility vehicle. The Lancer, once a high-selling model has been facing intense competition. This is despite the company making efforts to introduce new attractive variants such as the manomatic variant introduced last year.

While all the new vehicles are limited volume, high-end products, the company expects them to compete more effectively in the competitive Indian market.