Mahindra, Audi unveil new line-ups at India Auto Expo

04 Feb 2016

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Mahindra & Mahindra today unveiled its all new concept coupe XUV Aero and its Korean arm SsangYong's compact SUV Tivoli on the second day of the India Auto Expo 2016 in Delhi.

The auto major also launched a sports version of its electric car e20 Sports and new range of trucks under the brand name Blazo. The company will be investing Rs500-600 crore to launch new products in trucks segment in the next two years.

The Mumbai-based company also aims to increase its market share in the commercial vehicle segment to 5 per cent in two years from the current 3.5 per cent.

"Mahindra is constantly trying to push the boundaries of technology and innovation while developing new mobility solutions," Mahindra Group chairman Anand Mahindra told reporters Expo. The company is particularly proud of Aero which represents a paradigm shift in the auto maker's design philosophy, he added.

"SsangYong's new Tivoli compact SUV, which is a big success in its home market of Korea, is its first brand new product post Mahindra's acquisition," Mahindra said. The XUV Aero crossover coupe concept comes with 210 HP engine aided by multiple drive and suspension modes.

 The company also showcased its Design Studio which has been created with the intent to enhance consumer engagement with Mahindra's design thought process for its products.

Meanwhile, German luxury car maker Audi launched the new R8 V10 Plus, which will have an ex-showroom price (Mumbai and Delhi) of Rs2.47 crore.

The firm also unveiled the Audi A8 L Security that it claims has been introduced with class VR 9 ballistic protection standard, considered the most stringent requirement of civilian high security sedans at the Auto Expo.

Besides, the car manufacturer also showcased the new Audi A4 among other vehicles adding that it will launch at least 10 new products in India this year.

"Audi India has demonstrated consistent growth in the past eight years and we are extremely pleased with the response we have received in India. By 2020, Audi AG intends to expand its product range from the current model to 60 models," Audi AG Head of Sales Overseas Terence Bryce Johnsson said.

India is proving to be a "promising market" for the company, he added.

Audi India Head Joe King said, "We have kick started this year on an exciting note by launching the fastest production Audi ever -- Audi R8 V10 Plus -- here. We also launched the secure Audi A8 L Security as well as unveiling the most successful model the A4 for the first time in India.

"We will continue to provide the best to our customers in India and will launch at least 10 new products in 2016."

Audi also unveiled its two-door coupe Prologue, RS 7 Performance, A6 allroad, S3 Cabriolet, SQ5, Q7 and the TT Coupe.

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