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Significant technology challenges hold back EV adoption: Study news
18 August 2011

Electric vehicles have the potential to gain customer attention in the context of increasing fuel prices and their motivation to go green, says a new report by Deloitte Touche Tohmatsu Limited's (DTTL) Global Manufacturing Industry Group.

The report, titled, Gaining traction: Will consumers ride the electric vehicle wave? which is based on a survey conducted across 17 countries including India, China, Japan, Europe and US covering 13,500 respondents, says the majority of potential consumers are likely to be educated and from urban locations.

Interestingly, in India, unlike some developed countries, electric vehicles seem to appeal equally to male and female potential buyers.

In some developed countries the preference for electric vehicles is significantly higher among males.

The report says, the early adopters would likely come from affluent sections as compared to the middle income groups in the developed economies.

A third of Indian customers expect to purchase an EV priced Rs4 lakhs and another third is willing to go up to Rs7 lakhs. 

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Significant technology challenges hold back EV adoption: Study