labels: DC Design (Automotive) Pvt. Ltd., Cars, Brand Dossier, Marketing
Sanjay Dutt launches DC's Ambierod at 9th Auto Expo news
12 January 2008

New Delhi: An eye-catching combination of retro styling and futuristic panache – that ideally describes the new offering from the Dilip Chhabria stable – the Ambierod.

Whoever thought that the humble Ambassador could look so good?! Built on the old warhorse, the Ambierod is sure to stir things up in the auto world. Action star Sanjay Dutt unveiled this creation at the Auto Expo at New Delhi today.

To view the photo gallery of this vehicle, click here.

A total of 50,000 man-hours went into its making, and involved the use of latest technologies like advanced digital mapping. While maintaining the distinct Indianness of the Ambassador, the Ambierod also incorporates the muscular philosophy of American hotrods in its exteriors. Inside, it is luxury personified.

With 3 LCD TV screens, videoconferencing facilities and movies on demand, the discerning customer can choose to work or play as he pleases. The king-sized interiors, convertible to a full-sized bed, reinforce this impression of unparalleled luxury.

As far as performance is concerned, the V-12 engine leaves no room for lethargy. Coupled with an instrument panel featuring an advanced on-board 'carputer' automating driving functions using GPS, the Ambierod is as much a driver's vehicle as one for the chauffeur-driven.

After its sensational debut in New Delhi, Dilip Chhabria ha plans to extensively showcase the Ambierod at different auto exhibitions around the world.

DC also launched a sports car at the Auto Expo which can hold its own with the best of supercars in production today. The DC: S is equipped with a twin turbo-charged 3.0L V-6 engine which delivers an amazing 440 horses at 6100 rpm, powering the vehicle to a top speed in excess of 300 kmph.

These cars showcase the best of Indian automotive ingenuity, and enhance further Dilip Chhabria's reputation as one of the finest automobile designers in the world today.


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Sanjay Dutt launches DC's Ambierod at 9th Auto Expo