labels: two wheelers, marketing - general
Suzuki rolls out Access 125 in the Indian marketnews
18 September 2007

Bangalore: Suzuki Motorcycle India Pvt. Ltd., today announced their foray in the scooter segment while unveiling its latest offering to the Indian customer, the Suzuki Access 125 scooter.

Suzuki Motorcycle India Pvt. Ltd is a subsidiary of Suzuki Motor Corporation, Japan with its manufacturing plant in Gurgaon (Haryana) that has an annual capacity of 1, 70,000 units.

The company says this latest offering from Suzuki has set new benchmarks in technology, performance, and styling to address the growing demand to fill the existing gap between the 100 and 150 cc scooters in India.

A mid-sized scooter, Access 125 is sporty is powered by a 125cc air cooled, 4-stroke engine and automatic transmission. Its attractive and aerodynamic styling also assures of a rust free body thus reducing maintenance expenses.

In addition to its sporty, design, Suzuki Access 125 is equipped with features such as Xtra torque performance (XTP) for enhanced performance and excellent riding quality and a central locking system with unique shutter mechanism for a single control point for the entire machine.

The Access 125 will be available in an appealing range of five colours (red, blue, black, grey and silver) and will be available at Suzuki dealerships across the country.

"It is a scooter that will meet customers'' desire for additional value, different from the conventional scooter," said Katsumi Takata, joint managing director, Suzuki Motorcycle India Pvt. Ltd. "We have utilised the best available technology to develop Access 125. We are confident that this scooter will replicate the success story of all other Suzuki products that are today benchmarks in quality, technology, design and utility across the globe"

Speaking at the unveiling of the Suzuki Access 125, Atul Gupta, vice president (sales and marketing), Suzuki Motorcycle India, said, "This launch is in line with our strategy to enhance our product portfolio by offering riding excitement to our customers. At Suzuki, we have developed and designed Access 125 keeping in mind the requirement of our Indian consumer. With its stunning looks and performance we expect this new scooter to add excitement to their lives"

He also said that the Access 125 was the first of the company''s offerings in the 125cc non-geared segment.
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Suzuki rolls out Access 125 in the Indian market